Beatrix

Inhabited by the adorable creatures of Maakun Forest, this insulated lunch box is a playful way to keep sandwiches and veggies fresh until lunch time.

Made with heavy-duty nylon and machine washable for kid-proof durability and easy cleaning. Back side has a name tag and a zipped pocket. Tested PVC Free, phthalate free, and lead free. (10 x 7.5 x 4”)

How is a toddler supposed to transport “Hedgie” the hedgehog, a juice box and three crayons, while still keeping a hand free to hold onto Nana? How does a mom look completely chic while carrying five diapers and a sippy cup? These are the questions that fascinate the folks at Beatrix. They make backpacks that are functional, beautifully made and have a quirky charm all their own. Kids aren’t the only ones who can have fun!

Marcus Woolcott has always had a love for character design, and this was reinforced by his six years of living in Tokyo (Hello Kitty is kinda big there, if you hadn’t noticed). So you might notice there is a heavy Japanese influence to the characters he creates. He also goes back to the simple graphic drawings he did as a kid for inspiration. “Simplicity is almost always cuter than complexity.” Marcus keeps his characters as simple as possible, while still capturing the essence of the creatures they’re representing.